This blog is set up to encourage dialogue on any subject with emphasis on past history related to present day issues.
Wednesday, September 19, 2007
Perception of Poor Quality Hurts Big 3!
I read and found intersting that CNW Market Research meets with a group of would-be car buyers and plays a trick on them. Someone at the company, which specializes in auto sales trends, takes a Toyota Camry, removes any identifying logos, and tells them it's a new model from one of the U.S. based auto makers. Or it takes a domestic car and tells them it's a Toyota or another import model. Either way the results are the same. "If they think it's an American car, the perception of the vehicle falls dramatically. Detroit really gets a bum rap in the U.S."" said Mr. Spinella, vice president of CNW Market Research. The issue of public perception is coming into sharper focus for the big 3 as they try to compete and survive in this global economy.
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