Perception of Poor Quality Hurts Big 3!

I read and found intersting that CNW Market Research meets with a group of would-be car buyers and plays a trick on them. Someone at the company, which specializes in auto sales trends, takes a Toyota Camry, removes any identifying logos, and tells them it's a new model from one of the U.S. based auto makers. Or it takes a domestic car and tells them it's a Toyota or another import model. Either way the results are the same. "If they think it's an American car, the perception of the vehicle falls dramatically. Detroit really gets a bum rap in the U.S."" said Mr. Spinella, vice president of CNW Market Research. The issue of public perception is coming into sharper focus for the big 3 as they try to compete and survive in this global economy.